Green Design: Creative Brand Identities (3)

Belco Paint

This is a design for Belco Paint by Atolón de Mororoa from Uruguay. The project involved redesigning four lines of products and bringing them up to date. To achieve this Mororoa created a colour identification system. To highlight the properties of each product they also created numerous icons, to symbolise different properties.

The design is very simplistic, with little more than typography being used. Yet the texture of the background gives the label a shiny appearance, which immediately attracted me, as it adds another dimension to a otherwise flat label.

The shape of the tins I have been looked at all seem consistently like this one, both in height, width and the inclusion of handles. I think this is the type of tin people feel comfortable with when it comes to paint. Immediately, by using this type of container, the paint is trustable and appears of high quality.

Trixol

The paint company Tixol created a range of white insulating treatments with different finishes. The solution was designed by Eduardo del Fraile from Spain.

The concept of the background of this design was to represent the action of the paint once it had been used over different backgrounds. The diagonal white line represents the final finish of the product. This is getting the message across that this is a powerful paint that will cover your walls easily, no matter of what is currently on them.

Again, there is use of simplistic sans-serif typography, which I am seeing a lot of as I research into these creative ideas for paint packaging. I definitely think the use of this typeface makes the packaging appear fresh and modern, which reflects well on the paint itself.

Back:

Colorcril

This was designed by Mariella Leal from Brazil for the company Colorcril. The colour of the tin is the same colour as the paint that is inside. I was particularly interested in the shape of this tin, for it was square, not like the rounded paint tins I am used to seeing. However, I think this would make the product stand out amongst its competitors and it gives the paint a more creative edge. The design of the tin is simplistic; it lets the colour do the talking. A white pattern is placed over the colour to add that extra flourish of detail. It looks almost like a wave to me.

Steen-Hansen

This design was created by Kleivan Schnitler for one of the oldest paint factories in Norway, Steen-Hansen. The vibrant colours will certainly make the design stand out on a shelf. I would personally like to see what the packaging would look like with a black background - for some reason white backgrounds tend to say “cheap”, perhaps this is because white backgrounds are always in use on the design of the store's cheap personal brand. Though, at the same time, perhaps the bright colours would not 'pop' as much on a background that wasn't as neutral as white.

The packaging for these products have made from plastic and metal. This seems like the go-to materials of paint packaging, which I have discovered through this research. However, are they the best environmentally-friendly materials?