YOLO
Colorhouse
YOLO
Colorhouse is brand of paints that also looks to be
environmentally-friendly. You can see their thoughts on VOC's here:
http://www.yolocolorhouse.com/learn-home/zero-and-low-voc-paint/
The
design of their paint tubs (made from 70% recycled plastic!) is
elegant, sophisticated and refined. I think that my client would be
happy with something quite similar to this, as the design makes the
paints look premium. The design's background is made up of botanical
imagery, which relates their brand back to the environmental issues
they stand for. By including imagery relating to nature, especially
of plant life, the viewer is unconsciously aware – without even
thinking too much on the design - that this brand relates to the
environment and is doing good things for it. However, I like how the
botanical imagery is subtle, not screaming, “We are good for the
environment!” This gives the design more sophistication, suitable
for a premium paint brand.
The paint tubs contain colours that are subtle and calm (the blue and the olive) and bright and clean (the pink and orange). I think that the blue and olive colours are more suited to a premium brand of paint, while the warm, clean colours of all these colours suit a environmentally-friendly product.
The
company's logo and adjoining label is also quite subtle. The typeface
is actually quite small, not taking up the whole of the paint tub and
therefore letting the background pattern do most of the talking.
Their labels are 100% post-consumer waste labels
with soy based inks. Handles have also been added to the tubs to make
transportation
easier.
The brand also produces paint that is suitable for children to use. The design makes the most of soft, muted colours. Seen below:
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Kristin Agnarsdottir - Knoll Lumiere
This paint was designed by Kristin Agnarsdottir as part of her university project. The design is simplistic, with only three colours being used: orange, grey and white. The orange is vivid and rich in colour, meaning that it would stand out on a shelf. The grey and white reins the colour back in, however, stopping it from becoming too much. Typography plays a large part in this design, with the brand name taking up half the area on each tub. The attractive sans-serif font is modern and refreshing.
However, I do think that this design would not be what my client would be looking for, for it looks like a paint brand that would be displayed proudly in Homebase, while my client's paint is premium and for a higher-class audience.
The square handles are said to be inspired by, "Harry Bertoia's 1952 Diamond Chair Base." No information has been added regarding what the paint tin has been made from.
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Beckers Scotte
Beckers Scotte is a Swedish paint company. Their paint is free from organic solvents, meaning it is sensitive to allergic environments.
The
different types of paint have been marked with numbers to make the
transaction easier to understand for professional painters.
Professional painters use terms like “Wall 7” and “Carpentry
70”. This brand has incorporated this into their design. For
example, the paint tub “7” is used for indoor walls and ceilings,
while the tub marked “3” is designed for mainly for roofs. This
makes each packaging easy to locate and use for the professional
painter.
Typography
plays a large part in this design. Numbers and words are presented in
a large sans-serf typeface, which is very easy to read. Therefore,
you would be able to spot which paint you need from a distance, when
walking over to the store's shelf. Colours are kept minimal; one
colour on a white background. Again, this colour scheme adds clarity
to the design.
References:
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