Similar Companies

Farrow and Ball

Our client listed Farrow and Ball as their main competitor and so I decided to look further into this paint company, for their style and branding is very similar to Edward Bulmer: Pots of Paint.

On the Farrow and Ball website it says that their paints are produced in Dorset, England. Their paints are eco-friendly, with low or minimal VOC content. They are also water-based, which means they do not contain a very strong smell. The company's target audience is for a higher class of people who are also likely to hire a decorator, the same as with Edward Bulmer. 

Their paint tins are simplistic in that there is not too much going on. A white band wraps around the dark red tin, showing the logo on the front and the colour swatch on the back. The design looks elegant. With companies such as these, I really think that minimalistic is the key with their designs, for it looks more sophisticated, which will entice the target audience.

Unfortunately, I contacted this company and they did not answer my questions in response. 

ECOS Organic Paint

ECOS created their cans from recycled/recyclable steel 5L UN cans, 1L recyclable polypropylene & polyethylene pots and recycled/recyclable card boxes. They also say that energy usage is kept to a minimum during the packaging's production.

Their design for their cans is very simplistic; their logo has been placed, in a square, on the front of their packaging. The packaging for the larger tin does look bare, perhaps even unfinished. If their logo was larger, so to fit the larger tin, perhaps then it would have that more 'together' appearance. However, it is possible that the company wanted to save ink, which is another thing consideration I would have to take into account. Their tin also contains a handle, which makes transportation easier.

Little Green

Little Greene promotes the indenty of their brand through their packaging by using the dark, rich green seen in their logo and throughout their website.

Their packaging also contains a subtle pattern, which adds dimension and detail to their label, without it becoming too much. The faint outline of this pattern also ensures that their logo can be seen clearly.

The client mentioned that Little Greene's tins were very effective and the most reliable. He explained that their packaging contains thick cardboard inserts, which sit inside the paint tin. This seems to work successfully, keeping the paint protected and ensuring minimum spillage. I have contacted Little Greene and hope to hear back from them with further information.


Rendona Paint 

Rendona Paint has a very "hippy" appearance, which my client suggested not to go with, for this was a style Edward Bulmer: Pots of Paint wanted to move away from. However, they are an eco-friendly brand and the client listed them amongst their competitors, so I thought I would view the brand.

Little information or images could be find of their paint, except from the below images, seen on their home page. Their paints seem to be contained in a plastic tub, with transparent labels that allow the viewer to see the colour of the paint. I do not think that this packaging design would be the type of thing that Edward Bulmer would be looking for, for it does not appear as sophisticated as they would have liked.

I have also contacted this company and hope to hear further information about their packaging soon.


References:
http://www.farrow-ball.com/
http://www.ecosorganicpaints.co.uk/
http://www.littlegreene.com/
http://www.rendonapaints.co.uk/