Green Design: Creative Brand Identities (1)

Trommler Paints by Reynolds and Reyner

When Waldo Trommler Paints, a Finnish brand of paints, was rebranded by Reynolds and Reyner, the designers took the clients goal for “standing out at all costs” seriously. The brand identity is minimal, with no set colour. Reynolds and Reyner explained, “We needed to find the design solution that hadn't been used by any of the competitors. At the same time showing the main features of the company – friendliness, quality and innovation.” Each item they designed is bright and friendly. For the paint tin, typography played a major role and is displayed large and proud, taking up most of the space for the packaging. Colours are contrasting, grabbing the viewer's attention with their vibrancy.

This is perhaps a more fun take on paint packaging than what the Edward Bulmer brand would demand, yet I found it interesting and helpful to take a step back, look at paint packaging more broadly, and see what other strong designers were doing successfully.

Further brand idenity:

Russel Wright Paints by Adam Mulyadi (Premium Paint)

This paint packaging design was created by student Adam Mulyadi. Russel Wright is a famous pottery maker, so Mulyadi took inspiration from the vintage look of his pottery work, while also matching the colours of the paint with Wright's dinnerware. Seen below:

I was particularly interested in this design because it was designed for premium paint, which is what the Edward Bulmer paint is. Mulyadi's soft, muted colours give that sophisticated edge, as does the sleek typography and no-fuss design. However, I am not sure about the checked pattern, which would possibly look better on a cheaper brand name. The overall appearance of the design is very polished and sleek. A handle is also added for easier transportation.