Brief Overview

Last week we were given the brief for our final project. I read through this and made some notes:

- We are designing 3D working prototypes of eco-packaging concepts for natural paint company: Edward Bulmer: Pots of Paint Ltd.

- They are expanding their range of natural paints

- Need to be able to protect and transport paints in multiples of twos

- Sustainable packaging

- Need a physical 3D mock up

- Designing for 2.5 litre paint, which prices roughly about £30

Needed:

- Clear consideration of material’s eco-profile (eg the plastic vs metal containers debate).

- Innovative new ideas for carrying liquids (i.e paint in tetrapacks or refillables maybe?).

- Advantages and limitations of the different ideas and findings (eg costs).

- Background evidence that you have looked into PoP’s competitors and others in the sector (i.e.

F&B, Little Greene, Marston & Langinger, Auro).

- Visuals (photoshop or illustrator) showing how your single 2.5 litre pot might work/look in 3x

different circumstances: On shop shelf, with possible second use, and with poss refill options.

- Visuals (photoshop or illustrator) showing your best solutions to the most effective transport of 2x 2.5 litre paint containers together (i.e with a courier service). (PoP) rarely ship paint in quantities as large as whole pallets. This must be justified/supported in your research findings. 

Target Audience:

• Middle aged to retired homeowners who read House and Garden 

• Individuals who have a solid view of tradition in colour choice 

• Individuals who employ decorators to use our paint
• Interior designers for the above 

• Individuals who have a more functional attitude to packaging 

• Individuals for whom colour is the main selling point 

• Environmentally conscious customers of all ages who have some disposable income, and will do their own painting 

• Individuals who are likely to have heard about Pots of Paint from their website. 

Key Consumer Insight:
"My home has to be beautiful and now that the children have flown the coup I finally have the time to fashion the house how I’d like. I go to all the glossy magazines for inspiration, Country Homes & Interiors, Period Living, Country Life, English Home, House and Garden, although I also appreciate professional help when it comes decor. For me it has to be classical, I love antiques and traditional colour schemes compliment them beautifully. I am prepared to pay a bit more for quality and although I like to shop on the internet, I love to seek out those unusual little shops that still supply traditional products. And of course one must consider the environment."

  

QUESTIONS TO ASK CLIENT NEXT MEETING:

• Would you ever consider selling your paint in powder form? Perhaps for samples?

• Regarding previous designs, are there specific areas that you would like to be improved?

• Regarding previous designs, is there anything that you liked/want to keep
  
  
• What is the typical transportation method for your paints?

• Do you have any connections to social media?