Wednesday, 4 December 2013

Origami Packaging

Origami packaging has become more and more popular over recent years and is especially good at reducing waste. Keeping in mind the eco-friendly benefits of origami packaging, I decided to research further into the subject.

 

Popup Paris

French company, Popup Paris, released a candle that may, “reveal a 0.15-0.25 carat diamond when the wax burns - as one is hidden within every 50 candles.” The packaging for this product is inspired by origami folds. It opens up into a geometric shape. Bold colouring has been used, softened on the outside of the packaging with a recurring pattern. It is also eco-friendly, for it has been created from recycled material. 




Doritos

This doritos packaging is a concept that appeared multiple times during my research, descried as an innovative piece of packaging. This has been designed by Peter Pavlov and the design takes influence from origami. It appears to be made up of triangles, which relates the packaging back to the product. The lid can be easily folded into place and opened, with no extra material required. Pavlov writes that the final form of the packaging resembled a simplified totem, which relates back to ancient ancestors of Mexico, the Aztecs. The packaging is also made out of environmentally-friendly cardboard, meaning that the natural texture of the material resembles that of the chips. I love how so many considerations like this has gone into the packaging production. Everything links back to the product.






The Sustainable Expanding Bowl

This has been designed by Anna Glancen, Hanna Billquist and Swedish research company Innventia. The packaging (which comes flat) expands into a bowl, which the user can eat from, when hot water is added. It is made from bio-based and bio-degradable materials, making it beneficial for the environment, while the folds and appearance clearly mark origami as an influence. The report of this product, seen on the Dieline, says “As consumers increasingly expect sustainable packaging to have intelligent, reactive design attributes, brands will continue to produce more packs with transformational properties.”




This Is Origami

Deigned by Magdalena Czarnecki.

The packaging of this product has been given a secondary use, to be put into use after its initial purpose is complete. Simple step-by-step instructions have been included on how to fold the bag into an origami animal. The money raised then goes to the WWF, going towards helping save endangered animals. It is a fun and quirky idea and the packaging is beautiful.




Jurlique

This box, designed for Australian cosmetic brand Jurlique, is made out of a single sheet, created through a series of origami folds. It is held together with a single tab and once this tab is removed, the box opens to reveal the product and the bold graphical print inside. This also reduces the amount of packaging used, while the box is made from recycled card. This is a fun design, which is incredibly easy to open, saving the fuss of having to rip into tough plastic. 





Senba Tea

The origami cranes are a symbol of peace and calm in Japanese culture. The packaging for Senba tea is made from triangles, the main shapes used to make these cranes. When the links of these papers are hung from the side of a cup, they resemble the appearance of the origami cranes. The triangular packaging opens to display a single tea bag.
The materials used in this packaging, including the box, are recyclable. Not only that, but the fabric is made from corn and any glue that has been used is made from plants, meaning that it is bio degradable.
The design is practical, beautiful and environmentally-friendly.




Chocolate Hare

This design was created to celebrate the chinese new year. At the time of its production, it was the year of the hare, and so this was incorporated into the design. The wrapper reads: "Happy New 2011 Year! Please don't throw the wrapper. You can make a Origami Bunny out of it. An instructional leaflet is attached under the wrapper.”.
This product is trying to reduce waste and does this by giving the packaging a secondary use; making an origami hare out of the wrapper! The design is also very strong, with the bright, bold red and subtle shapes that link to origami.




Overall, I feel that origami packaging is intricate and wholly unique. If pulled off correctly, it looks very impressive and also adds a playful edge to a design. It is also very environmentally-friendly However, I ultimately don't think that it is suited for packaging paint, as it isn't strong enough.


References:
http://abduzeedo.com/project-study-doritos-package
http://www.thedieline.com/blog/2013/10/1/the-future-of-sustainable-packaging-is-about-being-smarter-a.html
http://www.thedieline.com/blog/2013/6/23/the-dieline-package-design-awards-2013-sustainable-packaging.html

1 comment:

  1. This blog was extremely useful. I really appreciate your kindness in sharing this with me and everyone else! eco-friendly packaging.

    ReplyDelete