- Bioplastics
can be made from corn, sugar cane, potatoes, tapioca and algae.
- They
are biodegradable, compostable or fully recyclable. Since they are not made
by using petroleum and other fossil fuels, they offer a
reduced carbon footprint and a reduced use of fossil resources.
- European Bioplastics
say that bioplastics can be used for packaging, service ware, automotive parts, electronic
consumer goods and many more applications where conventional plastics
are used.
- In
2011, 1.2 million tonnes of bioplastics were being produced per year,
compared to 280 million tonnes of total plastic production.
Bioplastics are still fairly new and are only beginning to penetrate
the market.
- Coca
Cola has started to use “Plantbottle”, which is made from 30% of
bioplastics. According to their informational video, in the first
year that they produced these products, they distributed over 18
billion Plantbottle's in more than 25 countries. Coca Cola wants to
use bioplastics in all of their bottles by 2020. So far, they saved
using approximately 60,000 barrels of oil by incorporating
bioplastics into their design.
- Bioplastics
don't rust like metals, which could be useful for paint containers.
- According
to the 2013 Eurobarometer survey, about 80% of European
consumers want to buy products that have a minimal impact on the
environment - bioplastics offer a great solution.
- Bioplastics
are rarely used to contain paints, yet I found one strong example
that has been created by the paint brand Tollens. The paint they
created is plant-based, so they felt it appropriate to also use a
plant-based container. Léon Mentink, product manager
at Roquette, says that this packaging, “Can be used to replace the
fossil-based raw material normally used for plastics... among the
environmental benefits is the reduction of the carbon footprint by 65
per cent compared to polypropylene, as certified by the accountancy
and consultancy company PwC.”
Personal Thoughts:
Bioplastics are quite obviously beneficial and, as seen above, can be used to contain paint. However, when thinking about my target audience I fear that they would not suit. Bioplastic containers do not look premium like metal ones and I fear this could put the audience off a purchase. They lack the sophistication that comes with the metal container. The client also expressed his distaste that the container should be transparent and many bioplastics come in this format, even if not all of them do.
References:
http://www.coca-colacompany.com/
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