Working
to solve the problem of plastic bottles – 86% of them will find
their way into landfill – BrandImage produced the paper bottle.
Dubbed the 360 degree bottle, it is moulded entirely out of recycled,
food-safe paper and has won the IDEA (International Design Excellence
Award) award. It has not yet been put into production, but its
simplistic design, eco-friendly nature and how it can be packaged in
multiples efficiently means that it could do well on the shelf.
However,
I am a bit unsure of the aesthetics of the bottle. Though they can be
purchased in different colours, I am not sure that it would stand out
on a shelf or its design would encourage a customer (who perhaps
didn't know of its virtues) to pick it up.
---
Ivan
Maximov's Take-Away Beer Packaging
Ivan
Maximov developed concept packaging for the Mug Pub. He explains, “Mug is a
big chain of football pubs based in Moscow.” His new concept is
take-away beer. I was interested in this design for the cups are
packaged in multiples and can be easily transported by hand. Since
packaging in multiplies is something that I have to consider in my
brief, I found looking at Maximov's design very helpful.
The
outer packaging is made from cardboard. At its base, circular shapes
have been cut out, making room for the four cups that it will
transport. These cups seemed to be nestled tightly into the
packaging, yet they will still have to be handled with care. They
would not survive the back of a van, nor are they designed for that
purpose. I would therefore have to create a more secure packaging for
paint tins, though perhaps this idea is a good starting point.
---
Tetra Pak
Using Tetra Pak for the packaging of paint is also a consideration. A lot of companies have moved to packaging drinks in Tetra Pak containers, for they are more eco-friendly, as they can be recycled and be made out of recycled material.
Vivid Water:
Yellow + Blue Wine:
M&S Milk:
Different sizes and shapes of Tetra Pak containers can be seen here: http://productxplorer.tetrapak.com/en/packages-by-volume
However, I contacted Tetrapak.com asking if it would be possible to contain paint in Tetra Pak containers. This was the reply that I received:
Dear MarthaThank you for contacting usThe materials on our cartons consists of layers of paper, polyethylene and aluminum (for the aseptic cartons) see
As you can see the inside of the carton is covered with a thin layer of polyethylene (to seal in the liquid and protect the product from external moisture)The packaging material is formed to cartons inside the filling machine. As you can see it would not be possible to store paint inside Tetra Pak cartons during the filling process.
References:
http://www.thegrocer.co.uk/fmcg/vivid-water-claims-a-tetra-pak-first/348490.articlehttp://www.packagingnews.co.uk/news/ms-launches-first-long-life-milk-range-in-tetra-pak-cartons/
http://designstamped.com/2011/01/27/great-packaging-design/
http://gizmodo.com/5099105/eco+friendly-360-paper-bottle-concept-makes-tetra-paks-look-so-60s
http://www.dieline.com/
http://designstamped.com/wp-content/uploads/2011/01/BEST-PACKAGING-DESIGN.bmp
http://lovelypackage.com/student-work-ivan-maximov/
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